List building is a crucial part of growing a business using the Internet and making money online. The lead capture or squeeze page is an important component for getting people to join your list but once someone subscribes it is important to ensure they don’t opt-out of your list. Are you building a list of active and loyal subscribers?

When building a list using an eye-catching squeeze page with impressive copy including a free offer it can get you started off on the right foot but what you do once you have people on your list is where the real work begins.

Here are 3 key elements to your long-term income when building and maintaining a list of active subscribers:

1. Free Content – you have to strike a balance between free content and the content you will eventually earn multiple income streams from. It would be difficult to try making sales without giving prospects a large enough sampling of what you can give them in terms of quality information that provides solutions to their needs.

2. Quality Content – although you are giving away free information to your subscribers it must be quality content you provide. Learning how to give a little but creating anticipation for more is what you have to work on. You don’t want to give away all your secrets and tips but you want to give solid enough content to hold your subscriber’s interest.

3. Valuable Content – once you have nurtured your list by providing free quality content you can start introducing the valuable content. What do I mean by valuable? This is the information your list of subscribers would be willing to purchase. At this point you can start earning a long-term income because it will be in demand.