In a perfect world you would build a list of subscribers and each person would actively open the email messages you send them and they will always make a purchase. The reality is not everyone will open your emails all the time and some emails may not make it through for various reasons beyond anyone’s control. Here are some email marketing tips to ensure a higher percentage of activity with your campaigns:

1. From Who? – this is one that irks me to no end. Make sure to add your name or the name of your business so when subscribers receive your emails they know where or who it is coming from. All quality autoresponders will give you the option of doing this.

Side Note: branding is critical so you want to put your face, business and/or name in front of as many eyeballs as possible. I don’t know about you, but I don’t rush to open emails from Admin, Webmaster or Do Not Reply.

2. Keep It Real – this is a tough one because time is usually limited but if you write your emails from a personal standpoint you will build a relationship much faster with your subscribers. The key to Internet business building and earning income online are those relationships.

Side Note: make sure to use the personalization tools your autoresponder service offers because it is important to have the system automatically add the recipient’s name to your campaigns. Having an email with the subject line personalized with my name will prompt me to open it faster than one that is not.

3. Organize – educating your subscribers should be a big part of your email marketing campaigns. It’s the reason many will sign up to your offers because you are promising to deliver quality content or I hope you are doing that! e-courses or tutorials are very productive but you should break them out into a handful of messages.

Side Note: to avoid any confusion and to ensure open rates distinguish each email by using Day 1, Day 2 or Part 1, Part 2, etc. If you don’t do that people will assume they read the email if the subject line is the same for all corresponding e-courses or tutorials.

4. Subject Line – although it’s not easy but it is essential to minimize your subject line. Luckily you are not given as much room to write a long subject line but it should be a great motivator for you to keep it short and to the point. Grabbing the reader’s attention is key for them to open up your emails.

Side Note: writing short and powerful subject lines is an awesome way to practice writing for other marketing platforms. They could come in handy if you ever decide to branch out and advertise using Craigslist, Google AdWords, etc.

5. They Just Have To! – here is a huge part of getting people to open up your emails. Why should they? You have to entice them by creating a sense of urgency. Give them irresistible reasons for opening messages that will be hard to refuse.

Side Note: giving away free stuff is always a great motivator but try not using the word free too much if ever because SPAM filters will block a lot of those emails. Sometimes you have to add extra characters if you really need to use the word, such as f.r.e.e or f/ree.

To take your Internet business to the next level and learn more FREE Email Marketing Tips VISIT http://emailmarketingwithjimmy.com.

(c) Copyright Jimmy Adames

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