1. The use of an autoresponder is a major online marketing tool. It could mean the difference between long-term success and one-hit wonder. Collecting leads with your autoresponder should be the lifeline to your business. Definitely request names and email addresses, and based on what products and services you are providing, mailing addresses and telephone numbers could be incredibly ideal for additional ways to follow up with each person.

2. Once you start growing your list providing valuable content to your subscribers should be the primary key before considering monetizing. Bombarding your subscribers with sales offers and pitches will ensure the loss of subscribers. You have to nurture your list of customers and prospects like you would a newborn baby by giving them information that is a benefit to them. It would mean much more to your business if you provide free qualitative content that will eventually convert your subscribers into loyal and long-term customers. You can then begin to provide a price list of all the products and services that you offer using the following as some examples:

• An insert
• Direct marketing package
• PDF to be made available via autoresponder
• Order forms
• Product Descriptions
• and other sales material

Using the contact information your subscribers have provided allows you to follow up in multiple ways. You can mail postcards or sales letters, make phone calls, and other promotional options.

Remember to send announcements of new sales and products/services, monthly updates, and a request for referrals. You could probably survive on referral requests alone if you have a great product or a service that is in great need and not enough available to go around, so keep that in mind.

3. Another great approach to your future earnings is by creating other products and services.  You can easily do this by re-purposing your current content and growing that into various income streams but with the primary goal of helping your customers first.  Create quality products and it is inevitable you will grow your income.  Find out what your customers and subscribers need and want and give it to them!

Based on what the leading sales professionals have confirmed regarding the amount of times it takes on the average for prospects to make a purchase, would it make sense to provide them with information that will be worth their while to make certain they continue returning instead of bashing them with sales offers? Absolutely! Converting prospects into buyers can be challenging but if you nurture them correctly you will improve sales conversion – guaranteed.

In this business, many people will tell you not to reinvent the wheel but although I agree to a certain extent I also believe you should still add some snazzy rims to set yourself apart from everyone else.  The tools I’m covering today is necessary to help you do just that.

Here are the 4 Online Marketing Tools Needed To Start Earning Income Today:

1. Hosting – is an Internet hosting service that is set-up to provide people and businesses their own website accessible online.  You are provided with space on a server allowing you to store files connected to that site.  This gives you a professional platform to brand yourself because you have control over your blog or site, what you add to it and how you present it.

Side Note – when purchasing a domain name for your site try getting your name (for example: jimmyadames.com) or try finding keywords or keyword phrases which identifies your brand (for example: make-money-online-tool.com)

2. Website Builder – is self explanatory but just to be clear on one thing they are not all created equal.  Most quality hosting services will provide you with website builders and templates but you should be able to find better site builders to work with that are either free or low-cost.  I like creating my own splash pages, lead capture pages and web pages and although I’m not a professional designer it beats paying for someone to do them for me.

Side Note – there will come a time where money won’t be an issue and I highly suggest you do pay a professional designer to create at the very least some banners and splash pages but if you can’t afford it don’t let that hold you back because any website builder with a WYSIWYG editor will do just fine until you can invest in some quality designs.

3. Autoresponder – the simple way to explain an Autoresponder is to think of it as a program that automatically responds to email sent to it.  Autoresponders not only automatically answers emails sent but it remembers who sent the email and follows up with them whenever you tell it to… automatically.

Side Note – don’t make the mistake of using a completely free Autoresponder service.  Building a list of future and present customers is key to your long-term success and you do not want to put the future of your business in the hands of a free service because you may come to regret it, so make sure you make a wise choice by doing your research.  Some services will give you a free trial so take advantage of that.

4. Ad Tracker – testing and tracking your ad’s effectiveness could save you a lot of time and money.  Knowing what is working for you and what is not could make the difference between failure and success, because the last thing you want to do is waste valuable time and money you probably are struggling to hold on to already.  This is another tool that is very inexpensive and may come with an Autoresponder service.

Please keep in mind, this is just a foundation to the work you have to put in to start earning money online but with these online marketing tools you will be in a great position to do so much sooner.

Hope this helps.

Here Are 5 Practical Reasons Why Email Marketing Works:

1. Relationships – you can add your personality to email messages and more importantly you can provide your targeted leads with helpful and useful information.  If you stay away from the sales pitches and genuinely help them by giving them solid content this will build loyalty and trust. Yes, you can do this using emails.

2. Timing – getting your message out when you want it to go out is a strong option to have.  Using quality autoresponders will help you get those messages out by allowing you to either broadcast a message at the spur of the moment or schedule messages to go out a day from now, a week, am month, etc. That is powerful.

3. Cost – email marketing is like having a bunch of sales people working for you at a without actually having employees.  No direct mail marketing costs involved.  No phone bills to run up.  You also can reach people worldwide with one press of the button.  You can start out spending as little under twenty bucks to get starting with a quality autoresponder.

4. Tracking Results – another great option you will have with the right autoresponder service is the ability to track your email campaigns.  I wrote a post recently titled: Email Marketing Tips – Tracking Email Marketing Campaigns and Open Rates and the importance of knowing what is working and what is not. While you are there, please check out Brody Dorland’s comment as well.

5. Long-Term - if you are building your Internet presence for the long haul having a list of people you can consistently market to the right way it is more than likely you will convert a good percentage of these people into long-term customers.  Again, as long as you treat them well it is hard not to.

What do I use to amp up my email marketing?

I use TrafficWave for my email marketing needs. They have a 30 day FREE Trial and also offer more than just unlimited autoresponders, but other important marketing tools including an awesome income opportunity.

The last 2 days I’ve written the following:

Email Marketing Tips – Starting From Scratch

Email Marketing Tips – How To Build A Responsive List Using Autoresponders

Today, I want to encourage you to fortify your email marketing by making sure you are tracking your campaigns including your open rates.

Let’s make one thing clear,  I am not an Analytics Guru or anything close to it but there are simple tools available to help anyone test and track their advertising.  Also, it only becomes complex based on the amount of data you are testing.  I say keep it simple and you’ll be fine.

When it comes to email marketing, open rates could be tricky if certain parameters are not in place that would hinder certain counts and results.  It’s usually on the receiver’s end based on the email provider they use and other obstacles that could prevent certain data from showing up.

BUT, you will still get a good enough scope of how many people are reading your messages or not.  This will allow you to tweak certain aspects of your email marketing campaigns.

Here are 3 things you can do to improve an email campaign if needed:

1. Better Content – are your messages educational and informative or are they constant sales pitches?  If your email messages is a constant barrage of buy this and buy that your open rate will hit rock bottom.

2. Improve Subject Lines – you want to make sure the person on the other end opens up your messages, so you need to have enticing subject lines to ensure they do.

3. Personalize – a quality autoresponder will include the ability to personalize your emails and subject areas, so if the name of the person is included on both there is a greater chance they will open up the email

What do I use to track my email marketing campaigns?

Outside of traffic exchanges, I use TrafficWave. They have a 30 day FREE Trial and also offer more than just unlimited autoresponders, but other important marketing tools such as ad trackers including an awesome income opportunity.