Come to terms with the following: don’t hide behind your computer screen and start realizing you are dealing with people and not robots. It’s easy to get caught in the technological aspects of business but in the end your prospects are like you and me -- HUMAN!

Here are 4 things you should be doing to grow your business and team:

1. Communicate -- start actually communicating with your leads. Ask questions and provide solutions. Find ways to give without expecting too much from them. Provide as many ways to contact you as possible. Be there in the good times and the rough ones. It’s never going to be perfect but if you are there for them they will respect you for it and become loyal.

2. Demonstrate -- Show them how it’s done. Give them ideas. Don’t just give them the same old boring talk. Add your unique perspective and see how it can apply to their situations. Set up ways they can see things in action. If you are involved in a quality opportunity there should be an abundance of training available, work with your leads to clarify what they don’t understand.

3. Motivate -- the most common types of people you will run into when trying to grow your network marketing business are those who are cynical, lazy and unrealistic. It’s natural and it’s probably based on some past experience or just the crap they hear from other’s who don’t know what they are talking about. Your motivational tactics can mean the difference between failure and success so think out the box to get the best from your team.

4. Relate -- help people realize you understand their situations. Everyone has a story and you will find the majority of people who come online are looking for solutions, so based on the type of business you are involved in it’s up to you to provide those solutions. Knowing the hardships of others and more importantly being sympathetic to those problems it’s critical to your growth in this business.

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Building a list helps you do that as long as you build a relationship with your subscribers. Here are some network marketing tips to help you avoid the pitfalls that lead to failure in this business:

1. Exposure -- more than ever branding yourself is extremely important. Unless you come out with the next Facebook or Google then having people know who you are is essential to your success. The product or service you are promoting should be secondary.

Added Tip: more than likely you are involved or will join a business opportunity that many others are promoting so your advantage is standing out from the pack. The product and service may be the same but you as an individual are unique.

2. Interaction -- with social marketing becoming a popular choice among network marketers it would be foolish not to see why. What better platform can you have where people can get to know the real you? Building a list and providing quality content to your subscribers is powerful but actually communicating with people in real time is priceless.

Added Tip: your ultimate goal should always be to build a list because communication is possible 24/7 and it can be done while you sleep or just away from your computer but you have to provide as many ways for people to contact you because it creates a comfort level and subsequently a relationship.

3. Time -- just like building a relationship offline you have to bridge a trust between you and the people signing up to your list. It becomes more difficult for potential customers to dig through the barrage of emails they receive from your competitors so you have to set yourself apart by allowing them to know you and that takes time.

Added Tip: understanding the gradual process of how relationships build should give you a better grasp and will prepare you to be much more patient. Add some personality to your email campaigns and engage your subscribers.

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