In yesterday’s post “Traffic Exchange Marketing – Tracking Your Way To Profits” I gave you a breakdown on how and what I’m tracking in my current campaign using traffic exchanges.  I also mentioned how the current 50 traffic exchanges I’m analyzing and testing were chosen with no true scientific reasons for now.

I want to go over the reasons I did choose the 50 TE’s to help you with your choices when you are ready to start tracking your efforts, but more importantly I want you to pay close attention to the social marketing aspect which I leave for last (#5).

The 5 reasons I chose the 50 traffic exchanges I’m testing and tracking are as follows:

1. Past results – a handful of these TE’s have given me results in the past.   It’s that simple.  Although, I didn’t take ad tracking as serious as I do now there was always an instinct for me to know what was working for a certain campaign or not.  Some of these traffic exchanges gave me the results I was looking for at the time.

2. Rankings – getting feedback from people who have been using traffic exchanges for a lot longer than me or that specialize in testing and tracking TE’s is an obvious source to refer to.  Affiliate Funnel and TrafficHoopla are 2 sites I am a member of and getting the rankings of the top ranking exchanges from these guys are more than reliable.

3. Design – I am a sucker for a well designed website.  It’s not a huge deciding factor for me but admittedly I tend to gravitate to these sites and go in hoping they give me great results so I can continue using them.

4. Script – this is huge for me.  I love easy flowing surf bars, large icons to click on, generous surfing bonuses, etc.  In the end, the results is what counts but I will work harder on my campaigns and splashes to give these type of traffic exchanges a chance to work for me.

5. Networking - there is no secret how critical social marketing is to your business.  The interaction with business owners, clients, customers and prospects is so important to your success it’s easy to understand why the social marketing landscape has exploded for Internet and Network marketers.

I can honestly say that traffic exchange owners are the most accessible business owners I’ve ever come across.  I may not agree with them on everything but there is no doubt in my mind I have many platforms to interact with at least one of them virtually at any time of the day, such as Facebook and Twitter.

There are also forums such as TheMembersForum & NetMarketingForum where you can find the latest and greatest information regarding traffic exchanges and ask all the questions you ever wanted to ask or provide constructive criticisms, etc.

Jon Guanzon and Jon Olson have a very nifty free report called Social Surfing Secrets where they cover social networking and the impact it had on their own success and others relating to their interactions with other traffic exchange owners.

Travis Millward also has an excellent report that first introduced us to the power of networking in this business before all that social networking madness hit the traffic exchange landscape. Networking – The Evolution.

If you have any doubts about traffic exchanges why not get to know some of the business owners and voice your concerns.  Ask them questions or tell them what is it you don’t like and perhaps they can take some of your criticisms and turn them into something positive to continue improving traffic exchanges.

I’m doing my part by keeping them honest through my consistency, focus, networking, testing and tracking, so don’t be like those naysayers without putting it to the test yourself.